Prada Loves Printemps

Special Projects

Prada presents ‘Prada loves Printemps’ special project in collaboration with Printemps, the iconic Parisian department store. From September 19 to October 16, Prada takes over the Atrium, located at the heart of the department store basement, by presenting a pop up inspired by the romantic mood of the Prada Fall/Winter 2019 collection and offering a special designed collection.

Eleven window displays on Boulevard Haussmann – dedicated to this original concept – complete the partnership.

‘Prada loves Printemps’ offers an exclusive selection of women’s bags and accessories where flowers, archetypal symbols of romanticism, act as main characters. Among the others, the Prada Panier bag – white or pink colours, enriched with flowers-motif Swarovski crystals embroideries -, the Prada Diagramme bag - in black colour with golden flowers-motif embroideries -, as well as the two-handles bags defined by the mesh exterior revealing a colourful flower printing fabric interior. Accessories include foulards featuring original floral prints and a series of hand-made leather jewelry pieces – necklaces, bracelets, earrings and tricks – that interpret real flower garlands.