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Prada 520

20 May, or 5/20, is a date that has become synonymous with love, and in 2023 it once again provides an opportunity to highlight the power of that most transformative of emotions. Prada is taking part with the launch of a new digital campaign and special women’s and men’s collection.

The photographs employ a fresh and spontaneous approach, capturing models He Zhi and Benji Xu during a moment’s pause, perhaps just before or just after an encounter: when things may remain as they have always been, or love may already have changed them forever.

The spirit of the images is echoed in the garments and accessories in the Prada Suddenly Summer menswear and womenswear collection, which also seem to be frozen at a time of transition. Classic pieces are presented in atypical combinations, melding formal and casual, urban and resort wear.
The accessories share this sophisticated yet casual mood while the the stand-out bags include raffia designs, top handle bags and totes made of antique nappa and luxury deerskin.

Credits:
Director – Stephen Kidd
Photographer – Drew Vickers
Models – He Zhi and Benji Xu

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