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Prada presents pop-up dedicated to a special collection of the iconic Prada Galleria bag in SKP-BEIJING

CHINA - BEIJING SKP ATRIUM
September 30 - October 17, 2022

L1 Atrium, No.87 Jianguo Road, Chaoyang District, Beijing
10:00 am – 10:00 pm

Entirely characterized by Prada’s evocative green color, the new Prada Icons pop up stores are permeated by a sophisticated atmosphere, where the new Galleria bags, with their unprecedented colors, seem to fit in naturally. Saffiano leather makes an inevitable return in new color interpretations, with a floral pattern, complemented by a wide range of exquisite materials. Apart from the Galleria bag, the selection includes other popular styles including Saffiano leather mini-bag, Triangle bag, Panier bag and Double bag, presented in special nuances, in exclusive for the pop-up.

For the first time, a new and exclusive made-to-order digital personalization service is available. Customers can design their own Prada Galleria bag according to their preferences, selecting the material, color, and sophisticated details, through an innovative 3D experience.

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