Prada presents ‘May Issue’, a special product package, comprising women’s and men’s ready to wear, bags, accessories and jewellery.
Products are portrayed using a precise photographic style, highlighting graphic forms and soft lines. The juxtaposition of negative space and macro-style close up is a theme throughout, encouraging contemplative of the items’ pure design and sculptural silhouettes.
Female pieces include organic denim garments with timeless shapes, poplin dresses, poplin shirts with pieces in black Re-Nylon and garments in 'terry' fabric, a material that refers to the romantic elegance of the 50s summertime.
The mini Cleo bag makes its debut in the exclusive alabastro color, as the '90s inspired line is enriched with the introduction of a mini flap design and a larger hobo shape. Pastel and muted tones dominate the color palette for bags, introducing new contemporary and practical silhouettes like the Pocket bag in mixed materials and a mini shopping bag in brushed leather. Refined rafia totes enriched by the embroidered lettering logo complete the selection.
For men’s, the ready-to-wear selection includes denim ensembles, two-motif printed shirts, re-nylon lifestyle and wool knitwear; accessories are characterized by calf leather and canvas bags, drill and denim shopping bags as well as denim and drill hats identified by the iconic Prada triangular logo.
Photography and film by Drew Vickers
Creative direction: Ferdinando Verderi
Music supervision: @hinote.nyc
Models:
ROLF CARMONA, GRETA HOFER, HANAKA HORI, DARA GUEYE, TAIRA GO, EVELINA GRINBERGA, DIJA KALLON, RITTER, ADRIANS SMATS, WILLOW YANG
