Prada Touch

Prada Beauty expands its universe of makeup and skincare with a vision rooted in free expression and experimental elegance. At its core is a new approach to beauty—one that transforms high-performance formulas into a tactile playground of color, texture, and intuition. Makeup becomes instinctive: sensory, immediate, and open to interpretation, celebrating individuality through effortless application and playful sophistication.

Introducing Prada Touch, the new cream-to-powder, multi-use blush. Designed with a stackable, on-the-go format, its innovative texture melts seamlessly into the skin and blends with ease, offering a buildable, intuitive application. A gesture that is both precise and spontaneous, it delivers an unmistakable Prada finish—accessible anytime, anywhere.

Marking this evolution, Prada Beauty welcomes its first Global Beauty Ambassador, model, actress, and entrepreneur Bella Hadid. She debuts as the face of the Prada Touch campaign, embodying the collection’s balance of instinct, versatility, and modern expression.