15-16 October 2025: Private Members Club
17-19 October 2025: Open to the public
TOWN HALL
BIDBOROUGH STREET
WC1H 9AU
Prada presents the thirteenth iteration of Prada Mode at Town Hall, the recently restored landmark in King’s Cross in London, in collaboration with the artists Elmgreen & Dragset. Coinciding with Frieze London, the multi-day event centers on The Audience, an immersive installation that functions both as a sculptural environment and as a meditation on spectatorship in the age of image overload, hyperconnectivity, and attention deficit.
Prada Mode London includes talks, conversations, film screenings, performances, and DJ sets to further explore the idea of spectatorship and open up other modes of thinking about how audiences gather, watch, and respond. For the first two days of the event, the space functions as a private members club, followed by three days open to the public, October 17th through the 19th.