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Special Projects
Prada 520
Prada’s digital campaign in celebration of 20 May, or ‘5/20’, the Chinese day dedicated to love, focuses on the emotion’s vital force and the intense and bewitching beauty it reveals when it blossoms.
The campaign video and photographs – the work of Lorenzo Gironi and Mark Kean respectively – depict Lina Zhang and Alexander Poole immersed in an almost esoteric atmosphere, surrounded by flowers, branches and leaves that brush against their bodies.
For the occasion, a special selection of products feature a bright and dynamic color palette of orange, emerald green, vermillion and yellow hues contrasting with soft greys and graphic black and white. The style is simple and elegant, blending daywear and eveningwear, with playful references and overlapping styles.
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Credits:
Director: Lorenzo Gironi
Campaign Photographer: Mark Kean
Still Life Photographer: Luca Grottoli
Flower Designer: Mark Colle
Models: Alexander Poole, Lina Zhang
Director: Lorenzo Gironi
Campaign Photographer: Mark Kean
Still Life Photographer: Luca Grottoli
Flower Designer: Mark Colle
Models: Alexander Poole, Lina Zhang